CBS Corporation and Girls Inc. Team Up to Empower Girls with a Special Super Bowl PSA
New PSA Features a Team of Girls Competing Against Professional Football Players
NEW YORK – Jan. 30, 2019 – CBS and Girls Inc. have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network’s SUPER BOWL LIII coverage, Sunday, Feb. 3, and after the Super Bowl on the CBS Sports Network. Featuring the voiceover of CBS THIS MORNING co-host Gayle King and players from the New York Giants, the PSA encourages girls to believe they can succeed at the highest levels, especially when they work together.
At the center of the PSA are the Macaroons, a team of girls who score big against the New York Giants, showing that when girls unite, anything is possible.
“It is a major priority for our Company to support organizations that are helping to inspire and encourage girls’ confidence, development and achievements,” said Joe Ianniello, President and Acting CEO, CBS Corporation. “We are very pleased to work with Girls Inc., the NFL and the New York Giants to advocate for and affirm the strengths and abilities of girls.”
Among the girls who appear in the PSA are four Girls Inc. girls from New York City: Serenity Peralta, Shadiya McNair, Juliana Villaluz, and Markisha Prince. While filming, the girls also had the opportunity to go behind the camera and learn about what goes into making a PSA. It is Girls Inc.’s mission to ensure that girls value their whole selves, discover their strengths, and lift up and support one another.
“Girls Inc. is proud to partner with CBS Corporation to deliver this very important message of empowerment for girls,” said Judy Vredenburgh, President and CEO of Girls Inc. “Too often, girls are told they can’t. We all have a role to play in challenging stereotypes and limiting messages. That is why we are deeply grateful to CBS Corporation, CBS Cares, and the New York Giants for their commitment to showing girls that they can in fact achieve at the highest levels. We couldn’t be more thrilled to share that message with the millions of viewers who will be tuning in to watch on Super Bowl Sunday.”
To learn more about Girls Inc.’s important work, visit girlsinc.org.
CHEAT TWEET: When girls unite, anything is possible, even scoring big against the New York @Giants. CBS and @girls_inc team up for this special #SuperBowl PSA. #strongsmartbold
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through mentoring relationships, girls-only safe spaces, and research-based programming. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at girlsinc.org.
About CBS Cares:
At the heart of CBS’ public service commitment are the multi-award-winning CBS Cares campaigns, consisting of PSAs that usually feature talent from a wide array of CBS programming. Approximately 200 million viewers see CBS Cares campaigns each year. These PSAs have embraced a number of causes, none more important than diversity and tolerance. The Nelson Mandela Foundation partnered with CBS Cares for Mr. Mandela’s first ever PSAs on tolerance in the U.S. These PSAs were seen in the U.S. and 82 other countries. Each year, CBS Cares airs PSAs to honor Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month. CBS Cares also worked with the NAACP in developing PSAs that marked its 100th anniversary. Additionally, it worked with the Martin Luther King, Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King, Jr. Memorial in Washington, D.C. CBS Cares annually marks the Martin Luther King, Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King. CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs honor the victims of the Nazi Holocaust and run annually on International Holocaust Remembrance Day.
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CBS Press Contacts:
Kelli Raftery 212-975-3161 kelli.raftery@cbs.com
Jen Vafidis 212-975-1929 jen.vafidis@cbs.com
Girls Inc. Press Contact:
Veronica Vela 212-509-2000, ext. 227 vvela@girlsinc.org
